The Road Less Traveled

This March 28th 2009 the One Hour, No Power campaign will make its way for a third year since 2007 when Earth Hour began in Sydney, Australia with over 2 million participants. In 2007, residences and businesses turned off their lights for one full hour, and each year since the movement expands exponentially.

The anticipated numbers for 2009 are 1 billion people worldwide. Everyone will turn off their electricity from 20h00 to 21h00 March 28th for Earth Hour 2009, a global event using collective action to campaign against global warming and climate change.

It’s in the small shifts, the quantum leap, that can make the most difference. And this is what the One Hour, No Power campaign is doing - creating change on a micro level that continues to span outward effortlessly.

It’s a date to vote for your Earth for one full hour. It could be the most important election all year. Are you ready?